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https://www.theatlantic.com/technology/archive/2018/12/influencers-are-faking-brand-deals/578401/
When Allie, a 15-year-old lifestyle influencer who asked to be referred to by a pseudonym, scrolls through her Instagram feed, sometimes the whole thing seems like an ad. There’s a fellow teen beauty influencer bragging about her sponsorship with Maybelline, a high-school sophomore she knows touting his brand campaign with Voss water. None of these promotions, however, is real. Allie is friends with the people posting, so she knows. She once faked a water sponsorship herself. “People pretend to have brand deals to seem cool,” Allie said. “It’s a thing, like, I got this for free while all you losers are paying.”
One of the many fun vicious cycles of the ad controlled world. Considering this comes from the facade of having fulfilling lives maybe we can predict what will come next, sponsored rage?
When Allie, a 15-year-old lifestyle influencer who asked to be referred to by a pseudonym, scrolls through her Instagram feed, sometimes the whole thing seems like an ad. There’s a fellow teen beauty influencer bragging about her sponsorship with Maybelline, a high-school sophomore she knows touting his brand campaign with Voss water. None of these promotions, however, is real. Allie is friends with the people posting, so she knows. She once faked a water sponsorship herself. “People pretend to have brand deals to seem cool,” Allie said. “It’s a thing, like, I got this for free while all you losers are paying.”
One of the many fun vicious cycles of the ad controlled world. Considering this comes from the facade of having fulfilling lives maybe we can predict what will come next, sponsored rage?
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